Amazon – - December 2024 – Present
Graphic Design Coordinator
- Led the creation of scalable branding materials for Transportation Operations Management across 10+ regions and their associated teams, driving visual consistency and brand alignment.
- Developed scalable branded templates and design systems for reports, presentations, and internal communications, driving consistency with Amazon's visual identity standards.
- Built strategic frameworks for auditing, maintaining and updating 100+ wiki pages leveraging AI-driven automation, ensuring content accuracy and operational efficiency.
- Standardized the design intake and project management process for Transportation Operations Management, developing branded visual systems for TOM and cross-functional teams, improving design consistency and accelerating request workflows.
- Developed scalable playbooks and standardized templates for TOM wide wiki, providing training to coordinators to ensure efficient project execution aligned with best practices.
- Produced engaging video content and motion graphics to support internal communications, training materials, and branded campaigns.
- Created scalable design systems and reusable templates that empowered teams to independently produce branded materials while maintaining alignment with brand standards.
Islamic Relief USA | January 2020 - December 2024
Visual Brand Manager
- Developed strategic marketing plans for $15M revenue national campaigns, including Partner Co-Branding, Vote Campaign, and 2022 Water, serving as strategic marketing partner to senior leadership.
- Created billboards, static and digital ads, and maintained the brand’s icon collection for all implemented campaigns.
- Design marketing framework and governance models to streamline cross-functional collaborations and streamline processes.
- Led the creation of marketing campaign materials for HR, collaborating with HR and legal teams to standardize materials for recruiting and hiring events.
- Direct PMO operations for new campaign launches, setting project objectives, roadmaps, and KPIs, while managing design team performance and progress.
- Developed scalable playbooks and standardized templates, providing training to project managers to ensure efficient project execution aligned with best practices.
- Managed ongoing campaigns, continuously analyzing performance metrics and optimizing strategies to deliver results.
Mittal Solutions | September 2019 - January 2020
UX/UI Designer - Intern
- Conduct user research and analysis to identify user needs, goals, and behaviors
- Develop wireframes, prototypes, and high-fidelity designs that effectively communicate design concepts and solutions
- Worked to ensure designs align with business objectives and technical requirements
- Conduct usability testing and iterate designs based on feedback
Skills
Tools: Quick Suite, Adobe Suite, Figma, Microsoft Office (PowerPoint, Excel, Word), Click Up
Languages: English (Native), Arabic (Advanced)
Education
Bachelor of Fine Arts – May 2019
George Mason University, Fairfax, Virginia